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A Simple Guide to Using GIFs in Email with Examples

GIFs: The Animated Image Format

A GIF (pronounced "jif") is an image format similar to PNG and JPEG, but with one key difference: it's animated. GIFs allow you to create moving images that can be used to add personality and engagement to your emails.

Using GIFs in Email

There are a few things to keep in mind when using GIFs in email:

• File size: GIFs can be large files, so it's important to keep them as small as possible. Try to keep your GIFs under 1MB.
• Animation speed: GIFs can animate at different speeds. Choose a speed that is appropriate for your content and audience.
• Looping: GIFs can either loop continuously or play once. Choose the looping option that best suits your content.

Here are a few examples of how you can use GIFs in email:

• To add personality: GIFs can be used to add a touch of personality to your emails. For example, you could use a GIF of a happy face to brighten up a sales email.
• To engage your audience: GIFs can be used to engage your audience and encourage them to take action. For example, you could use a GIF of a "play" button to encourage your readers to click on a video.
• To illustrate a point: GIFs can be used to illustrate a point or convey a message. For example, you could use a GIF of a graph to show your sales growth.

GIFs can be a great way to add personality, engagement, and illustration to your emails. However, it's important to use them sparingly and to keep them small and appropriate for your audience.

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